Cease and Desist Letter for Infringement of Trade Dress
[date]
VIA FEDERAL EXPRESS
[Address of Infringer]
 Re: Infringement of [Name of Owner]’s Intellectual Property
Dear Sir:
We are intellectual property counsel for [name of Owner] (“Owner”), owner of the [name of trademark] and [name of trademark] trademarks and global lifestyle brands in connection with a full range of [class of goods/services] and your licensor. As you know, Owner’s bold colors and graphic prints are the hallmarks of its brand and identify it as the source of genuine [trademark]® products, which Owner spends millions of dollars promoting and sells throughout the world through its own shops and finer department stores. Through its creation and use of these and other iconic looks in its marketing and on its famous [class of goods/services], Owner has protected copyright, trademark and trade dress interests in them.
As a licensee of Owner, [name of licensee/infringer] (“Licensee”) has access to certain of Owner’s designs and marketing materials before they are made public. Licensee, through its brand “[name of licensee/infringer’s brand],” is infringing Owner’s rights by (1) selling and marketing a number of products that are and/or the packaging and presentation of which is confusingly and/or substantially similar to Owner’s designs, products, packaging and presentation and (2) broadly imitating the look and feel of Owner’s marketing—including through the overall look and feel of Licensee’s website [web address]—in a manner likely to confuse consumers, for example:
Products
Licensee	Owner	
Spring [year]

	Fall [year]

Fall [year]

	Fall [year]	
Licensee’s sales and marketing of infringing Products, including but not limited to those identified above, violates Owner’s rights under 15 U.S.C. § 1114(1) (trademark infringement), 15 U.S.C. § 1125(a) (unfair competition, false designation of origin and trade dress infringement) and 17 U.S.C. §§ 106 & 501 (copyright infringement) and breaches the Confidentiality provisions (Article [number]) of the License Agreement between Owner and Licensee. Licensee’s imitation of the look and feel of Owner’s marketing violates Owner’s rights under 15 U.S.C. § 1125(a) (unfair competition, false designation of origin and trade dress infringement) and 17 U.S.C. §§ 106 & 501 (copyright infringement) and breaches the Confidentiality provisions (Article [number]) of the License Agreement between Owner and Licensee.
Owner would like to resolve this matter amicably without allowing further irreparable harm to the goodwill and reputation of its marks and infringement of its copyrights. As such, we request that Licensee cease and desist from any and all manufacture, offering for sale, shipment, advertising or display of all [name of licensee/infringer’s brand] goods infringing Owner’s intellectual property, including but not limited to the Products identified above, and cease and desist from imitating the look and feel of Owner's marketing in a manner likely to confuse consumers.
We request that within five (5) business days, [name of licensee/infringer] or its counsel contact us to arrange your compliance with the foregoing. [Name of owner] appreciates your prompt response and cooperation with this request. The foregoing is not intended as a waiver, compromise, or an offer of settlement and is sent without prejudice to any rights or future claims of Owner.
Sincerely,
[Counsel for Owner]
cc: [name of Owner]